PRIMECOAT®

A leading global brand in chromium (VI)-free passivation, pre-treatment, and thin organic coating (TOC) solutions for the continuous metal processing (coil) industry.

PrimeCoat® is part of Coil Coating Technologies, specializing in passivation, pre-treatment, and TOC solutions for continuous metal surface treatment in the coil industry.

CUSTOMIZED SOLUTIONS

A flexible modular system that allows full customization to perfectly match each customer’s specific process requirements.

SUPERIOR QUALITY

Stable, high-performance processes that meet global standards and deliver consistent, reliable results.

COST OPTIMIZATION

Smart solutions designed to reduce operating costs while maintaining long-term performance and efficiency.

PRIMECOAT® – BRAND MEANING

PrimeCoat® is the brand of Coil Coating Technologies for chromium (VI)-free passivation, pre-treatment, and TOC products.

Prime + Coat

The name PrimeCoat® is derived from the words priming and coat — referring to the initial coating layer applied to a surface.

A SOLID FOUNDATION

With PrimeCoat®, you always have a solid foundation for your paint system or an optimal surface finish for passivation and TOC processes.

CORE VALUES

A commitment to quality,
A mindset of innovation,
And a dedication to delivering optimal surface performance for the most demanding applications.

PrimeCoat® as referenced on this website is the registered trade name: AD CCT PrimeCoat®.

PRIMECOAT® – WHEN QUALITY IS A KEY FACTOR

AD’s mission is to become a global leader in chromium-free metal surface treatment solutions.

The PrimeCoat® brand is globally recognized for:

High performance
Innovative technology
Cost-effective chrome-free solutions
Quality that exceeds market standards

PRIMELUBE® – BRAND FOR LUBRICANT BOOSTERS

In the field of lubricant boosters, AD’s dedicated brand is PrimeLube®.

MODULAR SYSTEM – CUSTOMIZATION FOR EVERY PROCESS

One of the key strengths of PrimeCoat® is its flexibility, enabled by a modular system:

Adjustment of product concentration
Addition of specialized additives

→ This allows optimization of specific properties while maintaining overall system performance.

WANT TO LEARN MORE?

Discover the best customization options for your process.