AD CHEMICALS

AD CHEMICALS – FUTURE-PROOF METAL SURFACE TREATMENT SOLUTIONS

THE ABSOLUTE GLOBAL LEADER IN CHROMIUM-FREE METAL SURFACE TREATMENT PRODUCTS

TAILORED SOLUTIONS – MEETING YOUR NEEDS WITHOUT COMPROMISE

AD Chemicals is an experienced and trusted partner in future-oriented metal surface treatment chemistry. As a global leader in sustainable, chromium (VI)-free surface treatment solutions, we deliver tailored solutions that meet your needs without compromising performance.

AD Chemicals has built a strong reputation by delivering high-quality surface treatment chemicals that create long-term value for industrial processes. By effectively preparing and protecting metal surfaces, we help customers produce more durable, efficient, and sustainable products.

Founded in 1974, AD Chemicals has become a reliable partner for surface treatment solutions across a wide range of industries. Our products are customized to meet specific customer requirements in growing global markets. With deep insight into production environments and process demands, we provide not only products but also complete, stable, and future-ready solutions.

Through our two business units, Coil Coating Technologies (CCT) and AD Chemicals (ADC), we serve both continuous processes (coil coating) and batch processes (spray, immersion, cascade) worldwide. Today, we bring over 50 years of experience and innovation to the market—and continue to lead with Future Proof Solutions that go beyond current standards.

A KNOWLEDGE-DRIVEN COMPANY

At AD Chemicals, chemical and process expertise is at the core of everything we do. We combine decades of technical knowledge with a deep understanding of customer needs to deliver precise, forward-looking guidance. Our R&D team, composed of specialists from multiple chemical disciplines, plays a key role in developing new technologies, improving existing solutions, and anticipating future industry demands.

This multidisciplinary knowledge culture enables us to drive innovation—not only in the laboratory but also directly in collaboration with our customers. It allows us to stay competitive by aligning technology with market needs and ensuring every solution delivers clear added value.

MISSION – FUTURE PROOF SOLUTIONS

AD’s mission is to lead the global transition toward chromium-free metal surface treatment solutions, while enhancing performance, reliability, and sustainability in customer production lines.

We have established a strong presence in Europe, and our expertise continues to expand globally. Our Future Proof Solutions are trusted by leading manufacturers for their proven durability, consistent performance, and compliance with increasingly strict environmental and safety regulations.

ADVANCING THROUGH COLLABORATION

Our strength lies not only in our products but also in how we work. We believe true innovation comes from collaboration. A prime example is the co-development of the PrimeLube solution with TATA Steel Europe, which optimizes the formability of automotive stamping components. This is one of many examples demonstrating how AD actively contributes to improving and optimizing the processes in which our products are applied.

Through strong partnerships, we do more than supply chemicals—we help create better outcomes together.

WHAT “AD” STANDS FOR

AD stands for Advanced Development—and this mindset is reflected in everything we do. With a strong focus on innovation, quality, and continuous improvement, we remain at the forefront of surface treatment technology. With highly skilled teams, a customer-centric approach, and future-ready chemistry, we are proud to deliver Future Proof Solutions to the metal treatment industry.