{"id":1388,"date":"2025-12-15T14:11:54","date_gmt":"2025-12-15T07:11:54","guid":{"rendered":"https:\/\/dk-metalsurfacetreatment.com\/?page_id=1388"},"modified":"2026-06-18T16:33:09","modified_gmt":"2026-06-18T09:33:09","slug":"primecoat-brand","status":"publish","type":"page","link":"https:\/\/dk-metalsurfacetreatment.com\/en\/primecoat-brand\/","title":{"rendered":"PrimeCoat\u00ae Brand"},"content":{"rendered":"<p data-rm-block-id=\"block-1\">\n\t<section class=\"section dark\" id=\"section_1570145282\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"664\" src=\"https:\/\/dk-metalsurfacetreatment.com\/wp-content\/uploads\/2025\/12\/industrial-tank-cleaning.1685025283.jpg\" class=\"bg attachment-original size-original\" alt=\"\">\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p data-rm-block-id=\"block-2\"><div class=\"row\"  id=\"row-285741812\">\n<p data-rm-block-id=\"block-3\">\n\t<div id=\"col-1898600878\" class=\"col medium-7 small-9 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 data-rm-block-id=\"block-4\"><span style=\"font-size: 250%;\">PRIMECOAT\u00ae<\/span><\/h1>\n<p data-rm-block-id=\"block-5\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-6\"><\/div>\n<p data-rm-block-id=\"block-7\">\t\t<\/div>\n\n\t\t\n<style>\n#section_1570145282 {\n  padding-top: 100px;\n  padding-bottom: 100px;\n}\n#section_1570145282 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#section_1570145282 .section-bg img {\n  object-position: 5% 14%;\n}\n@media (min-width:550px) {\n  #section_1570145282 {\n    padding-top: 140px;\n    padding-bottom: 140px;\n  }\n}\n@media (min-width:850px) {\n  #section_1570145282 {\n    padding-top: 100px;\n    padding-bottom: 100px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1006323723\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p data-rm-block-id=\"block-8\"><div class=\"row align-middle\"  id=\"row-1000069954\">\n<p data-rm-block-id=\"block-9\">\n\t<div id=\"col-2106882393\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-10\"><div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(194, 220, 230);\"><\/div>\n<h3 data-rm-block-id=\"block-11\">PRIMECOAT\u00ae<\/h3>\n<p data-rm-block-id=\"block-12\">A leading global brand in chromium (VI)-free passivation, pre-treatment, and thin organic coating (TOC) solutions for the continuous metal processing (coil) industry.<\/p>\n<p data-rm-block-id=\"block-13\">PrimeCoat\u00ae is part of Coil Coating Technologies, specializing in passivation, pre-treatment, and TOC solutions for continuous metal surface treatment in the coil industry.<\/p>\n<p data-rm-block-id=\"block-14\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1544059517\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-15\"><div class=\"row align-equal\"  id=\"row-1170997218\">\n<p data-rm-block-id=\"block-16\">\n\t<div id=\"col-1229720282\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(180, 232, 255);\" >\n\t\t\t\n\t\t\t\n<h4 data-rm-block-id=\"block-17\">CUSTOMIZED SOLUTIONS<\/h4>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-18\">A flexible modular system that allows full customization to perfectly match each customer\u2019s specific process requirements.<\/p>\n<p data-rm-block-id=\"block-19\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1229720282 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1009994377\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(180, 232, 255);\" >\n\t\t\t\n\t\t\t\n<h4 style=\"text-align: justify;\" data-rm-block-id=\"block-20\">SUPERIOR QUALITY<\/h4>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-21\">Stable, high-performance processes that meet global standards and deliver consistent, reliable results.<\/p>\n<p data-rm-block-id=\"block-22\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1009994377 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-229622521\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(180, 232, 255);\" >\n\t\t\t\n\t\t\t\n<h4 style=\"text-align: justify;\" data-rm-block-id=\"block-23\">COST OPTIMIZATION<\/h4>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-24\">Smart solutions designed to reduce operating costs while maintaining long-term performance and efficiency.<\/p>\n<p data-rm-block-id=\"block-25\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-229622521 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-26\"><\/div>\n<p data-rm-block-id=\"block-27\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-28\"><\/div>\n<p data-rm-block-id=\"block-29\">\t\t<\/div>\n\n\t\t\n<style>\n#section_1006323723 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_90025163\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p data-rm-block-id=\"block-30\"><div class=\"row\"  id=\"row-1077689223\">\n<p data-rm-block-id=\"block-31\">\n\t<div id=\"col-846459474\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-32\"><div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(194, 220, 230);\"><\/div>\n<h3 style=\"text-align: justify;\" data-rm-block-id=\"block-33\">PRIMECOAT\u00ae \u2013 BRAND MEANING<\/h3>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-34\">PrimeCoat\u00ae is the brand of Coil Coating Technologies for chromium (VI)-free<a href=\"https:\/\/dk-metalsurfacetreatment.com\/en\/primecoat-passivation\/\"> passivation<\/a>, <a href=\"https:\/\/dk-metalsurfacetreatment.com\/en\/primecoat-pretreatments\/\">pre-treatment<\/a>, and <a href=\"https:\/\/dk-metalsurfacetreatment.com\/en\/primecoat-thin-organic-coatings\/\">TOC products<\/a>.<\/p>\n<p data-rm-block-id=\"block-35\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-124272469\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-36\">\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_788704834\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"268\" src=\"https:\/\/dk-metalsurfacetreatment.com\/wp-content\/uploads\/2021\/10\/LOGO-AD-scaled-e1781843371936.png\" class=\"attachment-small size-small\" alt=\"Ho\u00e1 ch\u1ea5t x\u1eed l\u00fd b\u1ec1 m\u1eb7t kim lo\u1ea1i t\u1eeb AD CHEMICALS\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_788704834 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p data-rm-block-id=\"block-37\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-38\"><\/div>\n<div class=\"row align-equal\"  id=\"row-107585197\">\n<p data-rm-block-id=\"block-39\">\n\t<div id=\"col-1348497570\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(255,255,255);\" >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-40\">\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">Prime + Coat<\/h5>\t\t\t\t\t\t\n<p data-rm-block-id=\"block-41\">The name PrimeCoat\u00ae is derived from the words <em>priming and coat<\/em> \u2014 referring to the initial coating layer applied to a surface.<\/p>\n<p data-rm-block-id=\"block-42\">\t\t<\/div>\n\t<\/div>\n\t\n\t\n<p data-rm-block-id=\"block-43\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1348497570 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-304221047\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(255,255,255);\" >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-44\">\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">A SOLID FOUNDATION<\/h5>\t\t\t\t\t\t\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-45\">With PrimeCoat\u00ae, you always have a solid foundation for your paint system or an optimal surface finish for passivation and TOC processes.<\/p>\n<p data-rm-block-id=\"block-46\">\t\t<\/div>\n\t<\/div>\n\t\n\t\n<p data-rm-block-id=\"block-47\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-304221047 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1028244982\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(255,255,255);\" >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-48\">\n\t\t<div class=\"icon-box featured-box icon-box-top text-left\"  >\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">CORE VALUES<\/h5>\t\t\t\t\t\t\n<ul>\n<li data-rm-block-id=\"block-49\">A commitment to quality,<\/li>\n<li data-rm-block-id=\"block-50\">A mindset of innovation,<\/li>\n<li data-rm-block-id=\"block-51\">And a dedication to delivering optimal surface performance for the most demanding applications.<\/li>\n<\/ul>\n<p data-rm-block-id=\"block-52\">\t\t<\/div>\n\t<\/div>\n\t\n\t\n<p data-rm-block-id=\"block-53\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1028244982 > .col-inner {\n  padding: 30px 30px 30px 30px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-468409343\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-54\"><strong>PrimeCoat\u00ae<\/strong> as referenced on this website is the registered trade name: <strong>AD CCT PrimeCoat\u00ae.<\/strong><\/p>\n<p data-rm-block-id=\"block-55\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-56\"><\/div>\n<p data-rm-block-id=\"block-57\">\t\t<\/div>\n\n\t\t\n<style>\n#section_90025163 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(180, 232, 255);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1421885988\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p data-rm-block-id=\"block-58\"><div class=\"row\"  id=\"row-2037990639\">\n<p data-rm-block-id=\"block-59\">\n\t<div id=\"col-1185005273\" class=\"col medium-12 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-60\"><div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(194, 220, 230);\"><\/div>\n<h3 style=\"text-align: justify;\" data-rm-block-id=\"block-61\">PRIMECOAT\u00ae \u2013 WHEN QUALITY IS A KEY FACTOR<\/h3>\n<p style=\"text-align: justify;\" data-start=\"1709\" data-end=\"1850\" data-rm-block-id=\"block-62\">AD\u2019s mission is to become a global leader in chromium-free metal surface treatment solutions.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1852\" data-end=\"1900\" data-rm-block-id=\"block-63\">The PrimeCoat\u00ae brand is globally recognized for:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1902\" data-end=\"2031\">\n<li data-section-id=\"34fvfi\" data-start=\"1902\" data-end=\"1922\" data-rm-block-id=\"block-64\">High performance<\/li>\n<li data-section-id=\"18qdg1d\" data-start=\"1923\" data-end=\"1948\" data-rm-block-id=\"block-65\">Innovative technology<\/li>\n<li data-section-id=\"1hjepu6\" data-start=\"1949\" data-end=\"1989\" data-rm-block-id=\"block-66\">Cost-effective chrome-free solutions<\/li>\n<li data-section-id=\"pwvoo9\" data-start=\"1990\" data-end=\"2031\" data-rm-block-id=\"block-67\">Quality that exceeds market standards<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-rm-block-id=\"block-68\">PRIMELUBE\u00ae \u2013 BRAND FOR LUBRICANT BOOSTERS<\/h3>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-69\">In the field of <strong>lubricant boosters<\/strong>, AD\u2019s dedicated brand is <strong>PrimeLube\u00ae<\/strong>.<\/p>\n<p data-rm-block-id=\"block-70\">\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-71\"><\/div>\n<p data-rm-block-id=\"block-72\">\t\t<\/div>\n\n\t\t\n<style>\n#section_1421885988 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section modular-solution\" id=\"section_718354414\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p data-rm-block-id=\"block-73\"><div class=\"row align-equal\"  id=\"row-139533602\">\n<p data-rm-block-id=\"block-74\">\n\t<div id=\"col-497562485\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner dark\"  >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-75\"><div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(194, 220, 230);\"><\/div>\n<h3 style=\"text-align: justify;\" data-rm-block-id=\"block-76\">MODULAR SYSTEM \u2013 CUSTOMIZATION FOR EVERY PROCESS<\/h3>\n<p style=\"text-align: justify;\" data-start=\"2164\" data-end=\"2306\" data-rm-block-id=\"block-77\">One of the key strengths of PrimeCoat\u00ae is its flexibility, enabled by a modular system:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"2308\" data-end=\"2385\">\n<li data-section-id=\"10w3pw\" data-start=\"2308\" data-end=\"2347\" data-rm-block-id=\"block-78\">Adjustment of product concentration<\/li>\n<li data-section-id=\"1drwnxv\" data-start=\"2348\" data-end=\"2385\" data-rm-block-id=\"block-79\">Addition of specialized additives<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"2387\" data-end=\"2482\" data-rm-block-id=\"block-80\">\u2192 This allows optimization of specific properties while maintaining overall system performance.<\/p>\n<p data-rm-block-id=\"block-81\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-497562485 > .col-inner {\n  padding: 20px 20px 20px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1125977999\" class=\"col medium-12 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\" style=\"background-color:rgb(255, 255, 255);\" >\n\t\t\t\n\t\t\t\n<p data-rm-block-id=\"block-82\">\t<div id=\"gap-1349584985\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1349584985 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4 style=\"text-align: justify;\" data-rm-block-id=\"block-83\">WANT TO LEARN MORE?<\/h4>\n<p style=\"text-align: justify;\" data-rm-block-id=\"block-84\">Discover the best customization options for your process.<\/p>\n<p data-rm-block-id=\"block-85\"><a href=\"\/en\/contact\/\" class=\"button primary\"  >\n\t\t<span><\/span>\n\t<\/a>\n\n<p data-rm-block-id=\"block-86\">\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1125977999 > .col-inner {\n  padding: 20px 20px 20px 20px;\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<p data-rm-block-id=\"block-87\"><\/div>\n<p data-rm-block-id=\"block-88\">\t\t<\/div>\n\n\t\t\n<style>\n#section_718354414 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #0154ad;\n}\n<\/style>\n\t<\/section>\n\t\n<p data-rm-block-id=\"block-88\"><span style=\"font-size: 75%; color: #ffffff;\">primecoat brand,primecoat brand,primecoat brand,primecoat brand,primecoat brand,<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>primecoat brand,primecoat brand,primecoat brand,primecoat brand,primecoat brand,<\/p>\n","protected":false},"author":3,"featured_media":3387,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-1388","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/pages\/1388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/comments?post=1388"}],"version-history":[{"count":13,"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/pages\/1388\/revisions"}],"predecessor-version":[{"id":3926,"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/pages\/1388\/revisions\/3926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/media\/3387"}],"wp:attachment":[{"href":"https:\/\/dk-metalsurfacetreatment.com\/en\/wp-json\/wp\/v2\/media?parent=1388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}